Sustainability: a mission that started a long time ago
For us at Ecasan, sustainability is not just a simple marketing operation but a real mission.
For us, above all, it is about doing and not about painting green what is another color!
Product innovation is a goal for the entire company, from production to distribution, to after-sales services, to packaging, to Vegan certification .
But sustainability is the distinctive element of a classic Italian Family Company that even in unsuspecting times has bet on hypochlorous acid , an original natural molecule, to protect and cure us, a "game changer" in a world where the main products dedicated to personal care and home hygiene are made with aggressive chemical components, without any respect for the health of people, animals and the environment.
Our dream of a better world starts from afar, a more virtuous and sustainable way of doing business, based on a more ethical approach, to “3P”: profit, people and planet.
Environment: the new challenge of the present
We are in the midst of an unprecedented environmental crisis. Climate change affects every sector and all of us, from work to our private lives.
We need a cultural revolution, a paradigm shift that involves revisiting our lifestyles, production methods and consumption methods, also (and above all) on an individual level.
And above all, we need more responsible and sustainable behavior on the economic, social and environmental level, on the part of institutions and companies.
For this reason we embrace the philosophy of sustainable marketing that combines company objectives, customer needs, and compatibility (of the first 2) with the eco-system.
Communication: The Next Frontier of Digital
Our new communication on digital channels aims to bring us into everyone's homes, to share the environmental, social and economic values of a company that wants to help people make the best choices.
In this project, our commitment is towards the development and sharing of a common language so as not to trivialize or confuse different concepts such as ecological, eco-sustainable, organic, natural, vegan, biodegradable, compostable, recyclable, circular, planet-friendly, cruelty free, ...
Our goal will be to move from promotion to information and awareness towards a cause that we consider just, beyond our legitimate goal of making profits.
No longer targets but People with a capital “P”, no longer consumers but consumActors, increasingly informed, sensitive, aware and with great expectations: if 3 out of 4 Italians declare themselves sensitive to the issue of sustainability, we believe we can provide these customers with a truly sustainable product.
Green Social: between saying and doing
Millennials (or Generation Y) had already demonstrated great sensitivity towards the topic of sustainability, but Generation Z is making green a lifestyle.
Green has become the new trend on social networks: food, cosmetics, packaging, fashion… green is “on everyone’s lips”.
For this reason we are working to create an increasingly human contact and share with as many people as possible, the knowledge developed in 2 generations and the benefits of our solutions, for the protection and care of people, animals, environment.
Green Packaging
To speak the same language as the public, we started from the first meeting point between customer and product: effective and safe packaging, designed together with the product to optimize overall environmental performance, obtained from renewable sources, recoverable after use, to guarantee the satisfaction of our Consumers.
VeganOK certification
Why vegan? Because we believe that the great challenges we face must be addressed by making ethical choices.
We are proud to say that Ecasan products DO NOT contain animal derivatives, therefore they respect the environment and all the creatures that live in it.
While waiting for a ministerial regulation that regulates vegan, we decided not to opt for a simple self-certification but to obtain the VeganOK certification, the most widespread standard in Europe, as well as the first and only ethical guarantee mark for vegan products.
